Sales Educators' Academy...Learn. Connect. Change.
Improving Sales Education Since 2011
In 2011 a small group of about 40 sales educators got together in Orlando FL. to discuss one basic question...How do we improve sales education in college and university classrooms? The meeting was a huge success and everyone came away with ways to change how they teach sales. Since that first meeting the Sales Educators' Academy as covered a myriad of topics that helped sales faculty re-think sales education. This year will not be any different...now more than ever we need to be thinking about topics like AI, Sales Technology, Inside versus Outside Selling, Social Selling, and how these disruptive trends will change the face of sales education in the immediate future.
Session Types
Keynote Speakers
Listen to some of the top thought leaders in the area of sales and sales management share trends that we should all be paying attention to! Typically these keynote speakers come from industry so that we can hear firsthand what is happening in the world of sales.
Plenary Speakers
Listen to fellow sales educators share best practices for improving sales teaching. 2025 topics include:
- Creating a Holistic B2B Selling Experience
- Sales Technology Update
- Leveraging AI in Sales Education
- Re-Thinking the Sales Program Curriculum
- Executive Panel on Sales Skills for the Future
Working Sessions
Work in small groups to develop innovative curriculum improvements and teaching ideas that you can implement in your classes immediately...
The Ian Speakman Innovations in Teaching Award
Ian Speakman was one of the original SEA speakers teaching us innovative ways that we can teach negotiations in our sales programs. Ian was a passionate teacher who was always willing to share ideas on how to improve sales education and one of the most out-of-the-box thinkers in our field. In his honor, we welcome submissions for the Ian Speakman Innovations in Teaching Award and we will hear from the finalists for the award at SEA '25.
Venue and Travel
SEA '25 is heading to...the Sea!!! SEA'25 will be held on Jekyll Island, Georgia. Jekyll Island is a tranquil barrier island known for its unspoiled natural beauty, rich history, and pristine beaches along the Atlantic Ocean. Part of Georgia's Golden Isles, it features attractions like Driftwood Beach, the historic Jekyll Island Club Resort, and abundant wildlife in its marshes and maritime forests. Offering a mix of outdoor recreation, historical exploration, and modern amenities, Jekyll Island is a unique destination for relaxation and adventure.
The SEA conference will provide breakfast and lunch each day and a cocktail reception on Tuesday evening. Conference participants are on their own for dinners but there are plenty of restaurants on Jekyll Island; we will provide a list of recommended restaurants closer to your arrival at the SEA '25 event.
On the final day, a shuttle will be provided for those heading to the airport upon the conclusion of SEA'25. Please note, you should plan to book flights that leave after 3:30pm if you plan to stay through the end of the conference on June 12th, 2025.
Hotel Reservations
We have a block of rooms at the Courtyard/Residence Inn. Staying at the conference hotel is preferred as we do not have shuttles allocated to pick up at other hotels at this time. Click below to reserve a room at the hotel at a reduced rate of $223/night (Please note that the $30.00 resort fee will be waived upon check-in to the hotel).
Courtyard/Residence Inn Jekyll Island, GA room block link (Be sure to adjust the dates and nights to the length of your stay for the conference).
Getting to Jekyll Island...
SEA '25 attendees need to fly into Jacksonville International Airport which is about 45 miles from Jekyll Island. The SEA conference will offer hourly shuttles from the airport to the Island on June 9th as well as a return shuttle on June 12th.
The History of Jekyll Island
The Jekyll Island Club: A Legacy of Tycoons and Master Selling
The Jekyll Island Club was born during America’s Gilded Age, a period marked by rapid industrialization and unprecedented economic growth. In 1886, a group of powerful industrialists and financiers pooled their resources to purchase Jekyll Island as a private winter retreat. The club’s founders had already shaped the economic landscape of the United States—leaders in railroads, oil, steel, finance, and communication. These tycoons understood the value of relationships, exclusivity, and networking—principles that had underpinned their careers and now defined their private sanctuary.
The club’s founding members included names that are synonymous with American industry: J.P. Morgan, William Rockefeller, Joseph Pulitzer, Henry Hyde, and Marshall Field, among others. Together, these industrialists wielded wealth and power that were nearly unfathomable. Yet their influence did not come merely from their fortunes; it was their ability to sell ideas, products, and visions that set them apart.
Join us at SEA '25 where will not only explore better ways to teach the next generation of sales professionals, but we will explore this beautiful island as well!
